The source of tourist information
If you're looking for an event or a day out here in the Netherlands the place to start is the VVV: it’s the leading source of tourist information, also online. In collaboration with Redhotminute, VVV the Netherlands have renewed the Sitecore platform that runs 40 local VVV tourist information websites.
The existing platform simply had to be replaced because it was no longer capable of meeting the requirements of the modern user. VVV the Netherlands wanted to upgrade to Sitecore Professional, not only because of the range of technological and functional possibilities, but because of the enormous potential that it offers in the world of e-marketing.
On all devices
The look and feel of the sites were in dire need of both a structural and stylistic update. It is essential that the user can navigate quickly and easily through the site to find the information that they seek. It is imperative that this functionality extends to all devices.
Experience with Sitecore
An expansive and challenging collaboration for VVV the Netherlands and Redhotminute. Rob Nuyens, manager e-business and ICTManager at VVV the Netherlands: "Redhotminute have extensive experience with Sitecore and in the development of wide reaching, multichannel websites. These are among the many reasons that we chose to work with them."
At the start of the process the Redhotminute multidisciplinary team analysed the needs of the tourists and developed a visual concept. Rob: "We said: surprise us. And that's just what Redhotminute did. We were instantly impressed with the design."
VVV Product Owner
Step by step, in phases of two weeks (sprints), the team delivered working parts of the new website. The role of the Product Owner - which includes representing the interests of the client – was naturally very active. The Product Owner was present almost every day in the scrum team with Redhotminute. Rob: "That kept the lines short. You can switch quickly, leaving little need for discussion and it gives you the best opportunity to make the right choices together."
The collaboration also involved local offices. Review meetings held after each sprint, were regularly attended by the formula holders. Rob on the collaboration: "We established very quickly what Redhotminute would do and established solid agreements. The people are very down to earth: they don't make any unrealistic promises. They keep reliable records of hours worked and are highly efficient which in any business relationship is a good thing."
The new VVV the Netherlands website went live in the spring of 2016. "I have only good things to say", says Rob. Instead of flooding the visitor with information, navigation is made easy. On the uncluttered homepage, visitors can immediately answer their basic questions: What do you want to do? Where do you want to do this? Visitors without any specific requirements are inspired by tips for days out and events.
Customisation for tourist information offices
The websites of the fifty offices have the same tranquil design and dynamic navigation that creates uniformity throughout the sites. At the same time, the new Sitecore environment offers more flexibility. "The new CMS gives the users a lot of freedom, allowing more customisation for the individual tourist offices," Rob explains.
Large database in all-new surroundings
The 175 VVV I-kiosks throughout the Netherlands use the Sitecore platform. These digital tourist information points give local information. The content for the I-kiosks (and the websites) comes from the National Database for Tourism, Recreation and Culture.
The next step: personalised content
The next step in the evolution of the new VVV web platform is the activation of the Sitecore Experience Database (xDB) and the utilisation of the Sitecore Digital Marketing System (DMS). This tourist information office remains relevant to the users by providing personalised content based on the user's clickstream.
Look at the website: vvv.nl